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Sponsorship
Sponsorship opportunities with The Plant Library opens up a brand new avenue for marketeers to reach out and engage their target audience.
The stunning looks created using the green bounty of nature provide an attractive visual backdrop that can become the focal point in the physical venue for any event. The synergy betwen traditional and digital content allows interesting themes to be used to engage the TG. Specially designed multimedia elements called 'Q.Rius' and 'Stories' are used to create experiences where guests can explore or participate in performances and contests. The seamless flow between the digital and physical domains helps track and analyse engagement data across these domains and helps build loyal community.
Explore the different options available at this point in time to see which one suits your needs best.
Campaign Integration
Features:
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The Plant Library is a hyper-local network of modular gardens set up in public as well as semi-public spaces.
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This means that brand managers can now plan campaigns that utilise its novelty, reach and engagement potential.
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Typcially, adding this to the media-mix of a major campaign will require the creation of interesting multimedia content in the form of Q.Rius and Stories on themes that portray the character of the brand.
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This multimedia content would then be planted within specific constituencies via The Plant Library network.
Use-cases:
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Major FMCG brands that intend to connect and engage with their consumers in targeted locations such as RWAs and shopping malls.
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Consumer durable brands can go the full cycle from awareness to product knowledge by sponsoring The Plant Library across RWAs and office complexes with large footfall of professionals
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Products and services in segments such as fashion, jewellery, health & wellness, including those focused on aggregation and delivery could expand their consumer base integrating The Plant Library in their campaigns. This engagement will also help to increase brand loyalty.
Benefits:
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Using The Plant Library as a channel helps drive traffic from the physical world into the digital domain of the brand.
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Compared to any traditional media it is much more cost effective considering the level of engagement achieved.
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The green-quotient increases the visibility of the message and helps to create a favourable backdrop for communicating the brand values.
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Reduces the burden to front load communication with information.
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The seamless switchover from the physical to the digital world allows rich behavioral data analytics to inform communication decisions.
An indicative budget for sponsoring a 3-month long campaign across 25 locations in 1 city using The Plant Library framework would be in the range of Rs. 50 lacs. This translates to around Rs. 67,500/- per month per location, which includes a dedicated promoter/counsellor at each location.
Events & Trade-shows
Features:
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The Plant Libary is made up of an array of plant-galleries that serve as vertical modular gardens.
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These are designed to provide ample space for branding as well as showcasing the smartplanters embedded with digital multimedia content.
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It thus becomes an anchor for designing stalls and pavillions in ceremonies, events, meetings, fairs, exhibitions or trade shows.
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Eco-friendly smart-planters are designed so that they can be used as giveaways along with the plants.
Use-cases:
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Pavillions and stalls in both B2B as well as B2C focussed trade shows
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Successful start-ups operating in the different spaces, that need to rapidly extend their digital footprint in targeted geographies.
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Educational institutions that would intend to engage with prospective students and parents during the admissions season.
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High-budget weddings or parties, where this is also a showcase for return-gifts
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Part of public and private festival decorations such as Durga puja.
Benefits:
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Using The Plant Library as a channel helps drive traffic from the physical world into the digital domain of the brand.
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A dash of greenery serves as a welcome change in any event. It increases noticability as well as recall.
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One of the main items in personal as well as commercial events are giveaways or return gifts. The smartPlanter with a green plant and brand-story is the best thing that guests and visitors could carry back.
An indicative budget for integrating The Plant Library with a basic-plan (A single G3 gallery with 25 bronze category smartPlanters, using existing content without any custom Stories) for a 1 day event would be Rs. 7,500/-. With a premium-plan (A single G5 gallery and 2 G3 galleries, with mix of 100 bronze to super-platinum category smartPlanters with 10 custom developed stories) for integration into the pavillion of a major 3-day trade-show will be in the range of Rs. 1.5 lacs.
Adoption of libraries
Features:
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The Plant Library is an ideal medium to generate awareness and trigger curiosity.
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It is also unique in the way that it can be a continuous source of motivation for a target group to remain engaged with an issue or subject matter.
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Adoption of The Plant Library is the ideal way to engage with a target group over long periods of time and sustainng culture and behaviour change initiatives.
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It could thus be used for impacting important issues related to the social sector, such as road safety, civic sense, public hygiene, gender issues etc.
Use-cases:
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Large banks or healthcare chains that are aiming to rapidly expand its service base could create relevant content and integrate The Plant Library as part in their own public touchpoints as well as sponsor other locations that allow them to connect with new prospects.
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Government agencies, industry associations and NGOs that are planning large scale culture and behavior change programs or Public service campaigns. They could fundThe Plant Library across public transit terminals, police stations, parks and other public spaces to run campaigns.
Benefits:
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Using The Plant Library as a channel helps drive traffic from the physical world into the digital domain of the brand.
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The cost of engagement across a long term is negligible compared to other traditional channels or media.
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The green-quotient increases the visibility of the message and helps to create a favourable backdrop for the brand communication.
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Reduces the burden to front load communication with information.
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A very innvative solution for CSR funds to extend the value of every rupee spent. It addresses the trinity of environment, education and livelihood
An indicative budget for adopting The Plant Library in a single location with a capacity of 250 smartPlanter units, would be in the range of Rs. 35,000/- per month. The option to adopt is available only in bundles of a minimum of 4 locations, with each location being within a proximity of 1 km from each other.
Providing a location
Features:
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Providing the location for setting up The Plant Library is a convenient way to bring about beautification and greenery into the environment.
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Cleaning and maintenance of common spaces that are lying idle involves cost. Those responsible for the management of such spaces can save this cost by providing space for setting up of The Plant Library.
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The Plant Library is also a platform for learning and development in a green environment.
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Providing such space would also bring about all the benefits to the households or individuals who make up that community.
Use-cases:
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Residential Welfare Associations (RWA) that routinely have some monthly budget apportioned for greening and maintainance of the common areas and gardens could save at least part of these costs by providing the space for setting up of The Plant Library within the campus.
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Shopping malls and other commercial building complexes could provide space for setting up The Plant Library to enhace their green footprint.
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Educational institutions of varying sizes could provide space for setting up The Plant Library to foster green culture among the students and staff members.
Benefits:
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Immediate enhancement of the green quotient and beauty factor.
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The Plant Library could take additional responsibility of enhancement and maintainance of common areas by creation of medicinal and herb gardens, vegie gardens and native nurseries.
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The stakeholder community would have access to better maintained gardens and gardening services. They would also avail of green gifts and other green products at costs sublidised by sponsors.
- Most importantly, The Plant Library helps to awaken the community members and keeps them motivated to opt for better lifestyle choices.
Currently The Plant Library neigher pays any rentals nor charges any fees in lieu of the space provided for setting up The Plant Library.
Licensing the Platform
Features:
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OmniDEL, the technology backbone that supports The Plant Library network, could be used for non-plants as well.
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Themes developed to drive advertising and other mass media campaigns could be converted into Q.Rius and Stories that connect with the TG.
Use-cases:
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Successful start-ups operating in the different spaces, that have recently found their place in the list of Indian unicorns.
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Educational institutions that would like to build their brand equity and engage with prospective students and parents in a certain geography during the admissions season.
Benefits:
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Using The Plant Library as a channel helps drive traffic from the physical world into the digital domain of the brand.
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Compared to any traditional media it is much more cost effective.
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The green-quotient increases the visibility of the message and helps to create a favourable backdrop for the brand communication.
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Reduces the burden to front load communication with information.
An indicative licensing fee per brand for the OmniDEL technology platform that powers the The Plant Library framework would be Rs. 10 lacs one time, with annual renewal fee of Rs. 1 lac per year from the second year onwards.
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